EditWhy

What`s in a name?

Editing is the final stage
Where it all comes together
Where collected images are placed in a meaningful context

Attitude is the keyword
A curious and open attitude towards what (you think) you see
Achieving a change in attitude of an audience by creating awareness

In General

Because video is a very dynamic and powerful tool to reach a broad audience
Cutting and pasting, creating compositions
Collecting images and combining them in a way that creates a new meaning
And of course because it’s what I ❤ to do